Using Articles To Gain TOP Search Engine Ranking

My Secret Formula For Using Articles To Gain TOP Search Engine Ranking
Copyright 2009 by Willie Crawford

I use articles, videos, podcasts and press releases extensively in my marketing. I use them to build my lists, gain search engine ranking, and drive traffic to targeted pages where that traffic often converts directly into sales.

I've been using article marketing VERY effectively since 1996 and find it an excellent method for generating long-term traffic.

My biggest secret is probably that I begin my article writing by doing keyword research. I doubt that most article marketers do this. I have a target product, niche or website, and I focus on what keywords would bring traffic to them. You can do the same. Here's how.

First of all you want to target the right keywords. It does no good to bring in traffic that is not buyers, so you want to ask what terms buyers are typing into the search engines. Make a list. The list should include "long tail" 3-5 word phrases.

Next use the Google's External Keyword Tool at:
https://adwords.google.com/select/KeywordToolExternal
to research your keywords.

Enter the keywords that you brainstormed into the form at the url above, one keyword phrase per line. The software will suggest other popular keywords and also show you search volume. It will show you not only how many times a given term is search on per month, but also how much competition you have for that term.

Download the results of that search as a spreadsheet in "csv for Excel" to analyze data easier. The link to do that is at the bottom of your search results page. This will let you sort the data based upon a number of criteria.

Outline a dozen articles based upon your keyword research. This can initially be just a rough outline containing a few main points. You will flesh it out later creating articles ranging from 500 - 1200 words.

Write the articles, one at a time, not stressing over them. Write a little, and then if your creativity is waning, take a break. I can often write 4-6 articles before needing a break.

Since the articles are all on a related topic, it's ok to repeat the same thoughts or concepts in multiple articles. Most of your readers won't read all of your articles and those who read the same thoughts in more than one article will
only have those concepts reinforced.

Use your target keywords in your titles. You know that these keywords are appropriate, and are being searched on, so put them in your titles, where they will attract the most attention.

Your title is the most important part of any article, because it's what entices your reader to stop and read the rest of the article. If it doesn't grab their attention, the rest of the article will never be seen.

Use target keywords in the body of your articles several times.

Use target keywords in anchor text of links when posting to your blogs, webpages, or article directories that allow using anchor text in articles. Not all directories allow this.

Submit to the top article directories using Easy Push Button Traffic. This will save you from having to manually visit each of the top article directories for each article. Instead,you upload the article to the Easy Push Button Traffic server,
and then select which directories you want to automatically submit to. This works beautifully for me.

Consider turning some of these articles into podcasts or videos. Also submit that re-purposed content, using Easy Push Button Traffic, to dozens of different video and podcast sharing sites.

Watch your target site or project quickly rise in rank in the search engines, and watch your sales take off.

After you've cranked out as much content as you can based upon a given set of keywords, go back to the Google External Keyword Tool and do it with another set of keywords.

This simply formula works like magic. Since most of your competitors write articles without ever considering keywords, you'll run circles around them. Use the simple formula that I just outlined above. There is absolutely no need to complicate
the keyword research. This simple, easy system works ;-)

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Willie Crawford is a website traffic generation expert. He often distributes content (articles, videos, podcasts and press releases) to generate highly targeted website traffic. To do that efficiently he uses the automated
submission service at http://EasyPushButtonTraffic.com

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