Why is Leisure Audio Books Such a Lucrative Business?

So, have you heard any good books lately?

If so, you are not alone. According to Audio Publishers Association, audio book sales are increasing at a double-digit rate!

You know what that means – it’s the perfect cash producing opportunity for forward-thinking entrepreneurs such as yourself!

Why are audio books becoming so popular? For their convenience and their high-perceived value – which means your customers are much more likely to buy audio books from you than regular ebooks!

One of the chief benefits of audio books is that you can listen to them while doing other things – such as commuting to work, waiting to pick up your children from an activity, working out at the gym, exercising at home, doing household chores, jogging, walking, driving, mowing the lawn or doing other outside work, at night while your partner sleeps (you will not keep them awake by having a light on) and much, much more! In fact, it was not very long ago that the thought of carrying around 10,000 songs or a complete book in your pocket was pretty silly.

But now that more than 42 million iPods and 27 million MP3 players have been sold, the concept of taking an audio book, or your music, with you as you go out is as normal as walking out the front door with a credit card in your wallet!

That means there are quite literally millions upon millions of people out there with iPods and MP3 players who are desperately looking for good quality content such as that provided by Leisure Audio Books.

Ask yourself this question: “What do people search for everyday in the search engines?” When you think about it, it's really very simple. They search for CONTENT. Good, informative content that benefits them in some way.

That’s why self-help, self-improvement and how-to information is in such high demand today.

Unfortunately, most people in today’s competitive, fast-paced world don’t have time to read much anymore. That is why audio books are becoming so popular, because they give people to the important information that they need while they are doing something else!

Antonia Stuart-James is a member of Leisure Audio Books.